Problem
You can’t solve a problem as long as you haven’t found the right one.
If you are searching for a new, valuable idea it is essential to discover the right problem.
Don’t rush. If you slow down here, you benefit during the whole process. Most of all with the output.
Maybe you don’t have a concrete problem but a desired future: a new product, service or process. Even then, it is still good to start by looking at the current situation and from there focusing on the challenge.
Elephant tracks (well-trodden paths) in our head want immediate solutions to problems. Challenge your brain not to take the short cut.
Where do you get stuck? Look at this model to make a diagnosis.
Creative Process
Do you know where you get stuck? Don’t hesitate to start with a good diagnosis of the problem (even when it feels like a step backwards).
This is how the process works: now and then stepping backwards in order to make steps forwards.
If you are sure where you want to enter the process, you can start on the right place in the menu.