View of all involved
10 – 15 min.
large sheet, post its, markers
Alone or with others
This is a good exercise to give an overview of all who are involved, and how they relate to your idea. Who are your key stakeholders? Do you need to invest in these contacts and what is the best way to do this?
It is important to check your working environment and to think about the most important people who can support or hinder the implementation of your idea.
Write down:
- Who can benefit from the plan?
- Who is interested in your plan?
- Who has relevant responsibility?
- Who can influence the formation of opinion?
- Who are key figures in the situation?
Make a list of 10 important stakeholders/ key figures (max 10).
Fill the Matrix (below).
It might be handy to draw it on a large sheet of paper.
On the left column you write the list of key figures.
Middle columns: Strongly Against – Against-Neutral – Pro – Strongly Pro
The last column: The Action you will take to get this person more on your side
Place and actions
Take the name of one of the key figures, and think “What is her current position?”
Put an X on the position.
What is a better position for your plan? Put an O on that position.
Then generate ideas of how to get that person from X to O.
For example:
Janet is Strongly Against. You want her to be Neutral.
Actions:
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Visiting Janet and talking to her.
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Who knows Janet well? Can he or she talk to her and influence her?
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Ask her to read background information about the positive aspects of your plan
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Etcetera…
Collaborate with people who take your plan seriously.
Inspired by Mason & Mitroff