The Creative Process?
Why is a creative process needed?
If you solve a problem in a new way it will lead to improvement or innovation. If you keep doing it in the way that you always do, it will lead to copying or stagnation.
A creative process has different stages. These stages support you to see where you are in the process and what your next step could be. It provides insight into which tool you can use in order to achieve your goal.
If you use the steps deliberately, the outcome will be more original and will have more value.